I'm happy to share an important event in my professional career: I passed the certification for working with the new VK advertising platform and have been officially added to the catalog of certified partners of VKontakte.

Now Daniil Franks is a certified VK Ads specialist, verified by the VKontakte platform. This status opens up a number of unique opportunities and confirms my expertise in the field of digital advertising.

What Is VK Ads?

VK Ads is an updated platform for launching, analyzing, and optimizing advertising campaigns in the VKontakte ecosystem.

It provides tools for targeted advertising, retargeting, product promotion, videos, posts, and even integration with external resources via pixels and CRM. VK Ads certification requires a deep understanding of all these capabilities.

Benefits of Certification and Inclusion in the Partner Catalog

Certified status from VKontakte is not just a badge. It opens up a number of privileges for the specialist, including:

✅ Access to a closed professional community where insights and early VK Ads features are published
✅ Priority technical support — resolving any issues, including lifting bans and expedited case reviews
✅ Client referrals from VKontakte's internal flow — the ability to scale an agency or personal practice
✅ Trust from clients, as the certificate confirms the level of preparation and practical experience
✅ Enhanced status in the eyes of advertisers and employers

Thanks to these benefits, I gain access to new opportunities for growth and collaboration.

How to Get a VK Ads Certificate?

Certification is not just a test, but a serious challenge that includes both theoretical and practical knowledge. To be included in the catalog of certified specialists, you need to:

🔹 Have an active VK advertising account with charges made within the last 30 days
🔹 Have experience running real campaigns using most VK Ads tools
🔹 Understand the specifics of targeting, creative formatting, retargeting, analytics, and optimization
🔹 Know advertising legislation, including labeling requirements and FAS regulations
🔹 Pass the final test with high accuracy — without practical experience, passing it is extremely difficult

I successfully met all requirements and received confirmation from VK.

How Will This Affect My Work?

📌 My status is confirmed by VKontakte, giving me additional leverage in promoting brands, products, and services on social media.
📌 I get priority access to features that have not yet been publicly launched.
📌 I've started receiving client leads referred directly by VKontakte.
📌 Working with technical support has become much more efficient — problems are resolved quickly and without delays.

All of this ultimately affects the speed of campaign launches, effectiveness, and client satisfaction.

What Skills Do I Apply in VK Ads?

🧠 Developing promotion strategies for specific target audiences
🛠 Setting up advertising campaigns with A/B testing
🔍 Traffic analytics using VK tools and Yandex.Metrica
📊 Budget and bid optimization
⚙️ Integration with CRM and working with VK pixel
📌 Working with Look-a-like and remarketing
📢 Creating effective creatives, banners, and ad copy